How Can You Target Potential Buyers Using the "Consignee" Field in the Bill of Lading Data?
5423326-Sep-2025
The Hidden Goldmine in Shipping Documents
Struggling to find importers in USA with strategies that actually work? The secret weapon might be hiding in plain sight - the consignee field in bill of lading search by company.
At TradeMagellan, we've helped countless suppliers transform this overlooked data point into a powerful lead generation tool.
Why the Consignee Field Matters More Than You Think
Most professionals focusing on importers directory miss these critical advantages:
• Reveals actual product recipients (not just shipping agents)
• Shows consistent buyers rather than one-time importers
• Provides insights into real purchasing patterns
Unlike generic buyers contact list services, US customs import data by company delivers precise, verified leads.
Three Ways to Leverage “Consignee” Effectively
1.Building Buyer Profiles
Our platform helps you:
• Analyze shipment frequency
• Identify product preferences
• Track purchasing cycles
2.Competitive Intelligence
See which companies are:
• Importing competing products
• Expanding their supplier base
• Changing purchasing volumes
3.Timely Outreach Strategies
Discover when buyers are:
• Seasonally stocking up
• Testing new products
• Potentially unsatisfied with current suppliers
Common Mistakes to Avoid
Many businesses make these errors when using consignee data:
• Focusing only on large volume importers
• Ignoring emerging buyers with growth potential
• Overlooking secondary contacts within organizations
TradeMagellan's enrichment features help you correct these blind spots with additional company insights.
Boost your buyer targeting with TradeMagellan’s “bill of lading search by company” function and supercharge your sales pipeline using consignee intelligence.
Try TradeMagellan today.